BIA Promoter launches the Strathroy Deals Club with the support of BIA today to demonstrate the tool’s ability to drive consumers back to main street businesses. After winning a $15,000 grant from Tech Alliance’s 5-10-15 Main Street Innovation Challenge, Strathroy will be the setting for launching the BIA Promoter tool. As a tool serving the mandate of Business Improvement Associations (BIAs), BIA Promoter motivates citizens to shop locally and more often. Strathroy residents will soon be able to sign up at participating stores or kiosks in town, then instantly receive special offers from local businesses directly to their phone. For instant access to all the discounts the Strathroy Deals Club has to offer, residents are encouraged to sign up today by texting STRATHROY to 1-888-477-9153.